HOMEWORK WITH THE ADS


 editing is used in thee Powerade ad to give a connotations of super human ability. We can see this as the basketball player has blue smoke coming off of him which gives the affect that he is super powered this is because blue has a connotation with magic and the smoke is reminiscent of how magic is represented in the media, specifically video games, as it tends to give off a mystical shroud. This specific connotation would appeal to the main target audience for the ad, which is teen age boys, Discernible from the bright blue colour pallet and that basketball and basketball players are common topics discussed among teenage boys. This superpowered idea will attract people to buy the product as they think that they can be like their idols this the aid of this drink.

 Media language  used in the ad represents Basketball as a sport for men only. This representation is created through many aspects, the lexis used is very masculine for example the word 'HUSTLE' is used which give connotations hard work, smarts and and success which are traditionally masculine traits. The Mise-en-sene also ads to it as on the ad there is a male basketball player which 










the Davidoff adventure uses codes and conventions of movie posters to appeal to a audience that will understand the connotations. We can see this through the layout it uses many typical elements of a movie poster for example the close up shot of Ewen McGregor on the left is a convention of movie posters to show off their star actors to the public and here they have shown off their star to attract people to their product, Ewen naturally gives off an intertextual reference of his famous roles mostly of obi wan and this would attract more people to the product.. The lexis used in the ad is also reminiscent of a movie poster the wording "Featuring Ewen McGregor" the word "featuring" is uncommon for Perfume ads because is someone was featured in something you would expect them to be a big role in the experience but Ewen plays no part in the experience of using the Product .

The old Spice ad uses surreal imagery to make  the brand standout among other male grooming brands. We can see  this through the use of mise-en-sene, specifically with the things going on on Isaiah for example the man fishing a shark, this gives a connotations of absurdity as fishing a shark is the most extreme way someone could fish, but it also can make people think of the film jaws. Another example is the sinking ship, which due to the island theme presented through the other bits  of media language gives a connotation of pirates and plundering. These ideas that are  implanted into the ad do not go a wide target audience like most male grooming ads that use a smart style to attract a wider audience but instead use intertextuality  to attract people who may get the references or find it funny. This is effective as they will be drawn  in by the brands unique personality can continue to  use their products.   



Comments

Post a Comment

Popular posts from this blog

Homework the third: Far From School

 Explain how the Cultural context in how news is produced influences the content offered to audience  The cultural context of the production of news changes what is offered as these contexts have an impact of the ideologies that are hidden in the offered content. To show this i will be using 2 examples. The daily mail which is a tabloid marketed towards the working class and The Guardian a middle class broadsheet. The daily mail is owned by DMG of which the majority shareholder is Lord Rothermere. He is a member of the ruling class (straight, rich, white, male) This means that any opinions that come from the daily mail are going to support ideologies that keep people like him in power so ideas like liberalism and socialism are not found in the mail., from this we can see that Curran and Seaton idea that ownership is important to how the media functions as Lord Rothermere's influence on the mail is a prime example.The Target audience of the daily mail is working class, working class
Read more

James Bond poster analysis

Image
 “The products constructed to market James Bond Films are designed to offer a clear appeal to a wide global audience of young males aged 17-35” Discuss. James Bond promotional products do offer a clear Appeal  to young males. We can see this when looking at the posters made for the films, 2 of my examples features half naked women next to the protagonist, this would appeal to a young male audience because the majority would be interested in women All the posters show bond holding a silenced gun which invokes thoughts of spy’s, action and an altercation. These would all appeal to a young male audience as they would find the world of espionage exiting. The newer posters don’t market to that specific audience as much but still do in some aspects. No time to die has a woman in a revealing dress but also has a woman in what seems to be in a military outfit which the combat side could appeal to young males but more likely to appeal a female audience due to the ‘cool’ representations 
Read more

Music Video Stuff to point out.

  Heaven-Emilie Sandwich In heaven-Viewpoint-  Stars are no different from regular people  We can see this in the Camerwork of the video as in video shots of sandwich and the other people are at eye level apart from some scenes. This suggests that Emilie no different from a regular person for most of the video she is not staged as superior but as equal to other people despite being a star, This gives the idea to an audience the Sande is a regular person and would make them relate and like her even more. Theory- Gauntlet Identity theory. This idea May imprint of the audience and change a part of their identiy on how they see stars/people of fame, as people  Heaven- Music video conveys ideology on religion in a specific sense We can see Through Mise-en-scene Emilie is wearing plain black outfit which is reminiscent of a priests outfit and a necklace which mimics that of a rosary. Using Barthes theory of semiology we can take this surface level idea ,She is almost dressed like a priest, a
Read more