HOMEWORK WITH THE ADS


 editing is used in thee Powerade ad to give a connotations of super human ability. We can see this as the basketball player has blue smoke coming off of him which gives the affect that he is super powered this is because blue has a connotation with magic and the smoke is reminiscent of how magic is represented in the media, specifically video games, as it tends to give off a mystical shroud. This specific connotation would appeal to the main target audience for the ad, which is teen age boys, Discernible from the bright blue colour pallet and that basketball and basketball players are common topics discussed among teenage boys. This superpowered idea will attract people to buy the product as they think that they can be like their idols this the aid of this drink.

 Media language  used in the ad represents Basketball as a sport for men only. This representation is created through many aspects, the lexis used is very masculine for example the word 'HUSTLE' is used which give connotations hard work, smarts and and success which are traditionally masculine traits. The Mise-en-sene also ads to it as on the ad there is a male basketball player which 










the Davidoff adventure uses codes and conventions of movie posters to appeal to a audience that will understand the connotations. We can see this through the layout it uses many typical elements of a movie poster for example the close up shot of Ewen McGregor on the left is a convention of movie posters to show off their star actors to the public and here they have shown off their star to attract people to their product, Ewen naturally gives off an intertextual reference of his famous roles mostly of obi wan and this would attract more people to the product.. The lexis used in the ad is also reminiscent of a movie poster the wording "Featuring Ewen McGregor" the word "featuring" is uncommon for Perfume ads because is someone was featured in something you would expect them to be a big role in the experience but Ewen plays no part in the experience of using the Product .

The old Spice ad uses surreal imagery to make  the brand standout among other male grooming brands. We can see  this through the use of mise-en-sene, specifically with the things going on on Isaiah for example the man fishing a shark, this gives a connotations of absurdity as fishing a shark is the most extreme way someone could fish, but it also can make people think of the film jaws. Another example is the sinking ship, which due to the island theme presented through the other bits  of media language gives a connotation of pirates and plundering. These ideas that are  implanted into the ad do not go a wide target audience like most male grooming ads that use a smart style to attract a wider audience but instead use intertextuality  to attract people who may get the references or find it funny. This is effective as they will be drawn  in by the brands unique personality can continue to  use their products.   



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