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Homework the third: Far From School

 Explain how the Cultural context in how news is produced influences the content offered to audience  The cultural context of the production of news changes what is offered as these contexts have an impact of the ideologies that are hidden in the offered content. To show this i will be using 2 examples. The daily mail which is a tabloid marketed towards the working class and The Guardian a middle class broadsheet. The daily mail is owned by DMG of which the majority shareholder is Lord Rothermere. He is a member of the ruling class (straight, rich, white, male) This means that any opinions that come from the daily mail are going to support ideologies that keep people like him in power so ideas like liberalism and socialism are not found in the mail., from this we can see that Curran and Seaton idea that ownership is important to how the media functions as Lord Rothermere's influence on the mail is a prime example.The Target audience of the daily mail is working class, working class
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James Bond poster analysis

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 “The products constructed to market James Bond Films are designed to offer a clear appeal to a wide global audience of young males aged 17-35” Discuss. James Bond promotional products do offer a clear Appeal  to young males. We can see this when looking at the posters made for the films, 2 of my examples features half naked women next to the protagonist, this would appeal to a young male audience because the majority would be interested in women All the posters show bond holding a silenced gun which invokes thoughts of spy’s, action and an altercation. These would all appeal to a young male audience as they would find the world of espionage exiting. The newer posters don’t market to that specific audience as much but still do in some aspects. No time to die has a woman in a revealing dress but also has a woman in what seems to be in a military outfit which the combat side could appeal to young males but more likely to appeal a female audience due to the ‘cool’ representations 
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Music Video Stuff to point out.

  Heaven-Emilie Sandwich In heaven-Viewpoint-  Stars are no different from regular people  We can see this in the Camerwork of the video as in video shots of sandwich and the other people are at eye level apart from some scenes. This suggests that Emilie no different from a regular person for most of the video she is not staged as superior but as equal to other people despite being a star, This gives the idea to an audience the Sande is a regular person and would make them relate and like her even more. Theory- Gauntlet Identity theory. This idea May imprint of the audience and change a part of their identiy on how they see stars/people of fame, as people  Heaven- Music video conveys ideology on religion in a specific sense We can see Through Mise-en-scene Emilie is wearing plain black outfit which is reminiscent of a priests outfit and a necklace which mimics that of a rosary. Using Barthes theory of semiology we can take this surface level idea ,She is almost dressed like a priest, a
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