Homework the third: Far From School
Explain how the Cultural context in how news is produced influences the content offered to audience The cultural context of the production of news changes what is offered as these contexts have an impact of the ideologies that are hidden in the offered content. To show this i will be using 2 examples. The daily mail which is a tabloid marketed towards the working class and The Guardian a middle class broadsheet. The daily mail is owned by DMG of which the majority shareholder is Lord Rothermere. He is a member of the ruling class (straight, rich, white, male) This means that any opinions that come from the daily mail are going to support ideologies that keep people like him in power so ideas like liberalism and socialism are not found in the mail., from this we can see that Curran and Seaton idea that ownership is important to how the media functions as Lord Rothermere's influence on the mail is a prime example.The Target audience of the daily mail is working class, working class