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 editing is used in thee Powerade ad to give a connotations of super human ability. We can see this as the basketball player has blue smoke coming off of him which gives the affect that he is super powered this is because blue has a connotation with magic and the smoke is reminiscent of how magic is represented in the media, specifically video games, as it tends to give off a mystical shroud. This specific connotation would appeal to the main target audience for the ad, which is teen age boys, Discernible from the bright blue colour pallet and that basketball and basketball players are common topics discussed among teenage boys. This superpowered idea will attract people to buy the product as they think that they can be like their idols this the aid of this drink.  Media language  used in the ad represents Basketball as a sport for men only. This representation is created through many aspects, the lexis used is very masculine for example the word 'HUSTLE' is used which give con

  The old spice ad uses media language to invoke feelings of surrealism. One way this is done is through the mise-en-sene, where in the ad there are many different things going on, for example there is a man fishing up a shark. This is makes the ad surreal as fishing  a shark is something so extreme and wild that you would only expect it in a cartoon. When the audience see something like this on an old spice ad they won't be drawn in by the fishing because they like fishing, they are drawn in because of how non-sensical it is. This then represents old spice as 'cool' as they will be known by there audience for the wild and outrageous branding,  which is quite un-common for men's grooming brands as most try to appeal to their audience by coming across as sophisticated and professional. Old spice not conforming to this makes them unique and will keep people coming.  The old spice ad's layout is constructed to attract it's audience into the product. Most western co